News

Marketers Expand Use of Prodigy to Sports, Sponsorships & Experiential: Capturing Elusive New Data Insights

John Lipuma

Sep 243 min read

Marketers Expand Use of Prodigy to Sports, Sponsorships & Experiential: Capturing Elusive New Data Insights

Prodigy, the cloud-based production data AI platform for global marketers, is seeing an expansion of its technology into Sports...

John Lipuma

May 271 min read

Prodigy debuts at Cannes Lions 2024 with Brand Innovators Sponsorship

Prodigy, the cloud-based production data platform with AI technology, will make its product debut at the Cannes Lions International...

John Lipuma

Dec 18, 20233 min read

Seek AI And Prodigy Forge New Partnership Enhancing Data Access For Brand Marketers

Platform integration unlocks a new way for marketing and media professionals to get answers from data through generative AI. NEW YORK, NY...

Paul Nicholson joins PostAds Group Advisory Board; Creative Ops Leader Lends Expertise to Prodigy

John Lipuma

Dec 11, 20232 min read

Paul Nicholson joins PostAds Group Advisory Board; Creative Ops Leader Lends Expertise to Prodigy

NEW YORK, NY., Dec. 11, 2023 - Paul Nicholson, formerly of Paramount Global (Showtime) for 25 years as the SVP of Production &...

Prodigy Adds Tylie Tandem Integration to Production Platform for Asset Delivery & Media Data Sets

John Lipuma

Sep 6, 20231 min read

Prodigy Adds Tylie Tandem Integration to Production Platform for Asset Delivery & Media Data Sets

Prodigy, the cloud-based production data platform with AI technology and Tylie Tandem (www.tylie.com/tylie-tandem), the cross-screen...

Prodigy Trademarks SaaMS™: New MarTech Innovation Spells End for SaaS in Production Data Management

John Lipuma

Jul 10, 20234 min read

Prodigy Trademarks SaaMS™: New MarTech Innovation Spells End for SaaS in Production Data Management

Prodigy, the cloud-based production data platform with AI technology for global marketers, has won trademark rights to its SaaMS™...

Prodigy at ANA MarTech 5-23-23: "Marketers Using AI to Capture & Analyze Global Production Data"

John Lipuma

May 22, 20232 min read

Prodigy at ANA MarTech 5-23-23: "Marketers Using AI to Capture & Analyze Global Production Data"

Prodigy, the cloud-based production data platform with AI technology for global marketers, will be headlining at the ANA MarTech...

Prodigy debuts @ANA Advertising Financial Management Apr 30-May 3 in Phoenix, AZ

John Lipuma

Mar 30, 20231 min read

Prodigy debuts @ANA Advertising Financial Management Apr 30-May 3 in Phoenix, AZ

Prodigy, the cloud-based production data platform with SaamS AI technology, will be making its debut appearance at the Association of...

WSJ's Management Top 250: Three (3) Prodigy Clients in the Top 15 of Best Managed Companies 2022

John Lipuma

Jan 21, 20233 min read

WSJ's Management Top 250: Three (3) Prodigy Clients in the Top 15 of Best Managed Companies 2022

The annual Wall Street Journal "Top 250 Best Managed Companies 2022" features three (3) Prodigy clients in the Top 15. The rankings,...

Prodigy Sets Single Year Highs for Projects & Production Spend Data Managed in AI Platform

John Lipuma

Dec 12, 20222 min read

Prodigy Sets Single Year Highs for Projects & Production Spend Data Managed in AI Platform

Prodigy, the cloud-based production data platform with AI technology, had its third consecutive year of double-digit growth in the number...

Prodigy's Budget Companion Feature Connects Production Analytics to Incumbent Financial Systems

John Lipuma

Nov 14, 20221 min read

Prodigy's Budget Companion Feature Connects Production Analytics to Incumbent Financial Systems

Prodigy’s new Budget Companion is another industry first in automating the production project budgeting process for global marketers. For...

ANA Marketers share insights on using Prodigy for Production Data Collection, Analysis & Reporting

John Lipuma

Sep 21, 20223 min read

ANA Marketers share insights on using Prodigy for Production Data Collection, Analysis & Reporting

Prodigy served as moderator at the ANA's "Tracking & Analyzing Production Costs" panel hosted by the Production Management Committee on...

Prodigy@ANA Sept 15: Moderating Production Data Panel with Ford Motors, Mastercard & Verizon

John Lipuma

Sep 2, 20221 min read

Prodigy@ANA Sept 15: Moderating Production Data Panel with Ford Motors, Mastercard & Verizon

Prodigy will be moderating the ANA Production Management Committee session "Tracking & Analyzing Production Costs" on September 15. ...

Prodigy Adds New Production Calendar Features to User App

John Lipuma

Jul 16, 20221 min read

Prodigy Adds New Production Calendar Features to User App

Prodigy, the cloud-based production data platform with AI technology, has added new production calendar features to its user app as an...

Mastercard debuts AI-based VFX Lionel Messi Ad in 23 markets; Prodigy provides Asset Reuse Data

John Lipuma

Jun 24, 20222 min read

Mastercard debuts AI-based VFX Lionel Messi Ad in 23 markets; Prodigy provides Asset Reuse Data

Mastercard debuted its groundbreaking Lionel Messi ad "The Journey Continues" using AI-based neural rendering Visual Effects technology...

Verizon's DE&I Initiative & The Power of Measuring Production Data

John Lipuma

Jun 6, 20222 min read

Verizon's DE&I Initiative & The Power of Measuring Production Data

Verizon released first-year results of its Responsible Marketing Action Plan DE&I initiative, where it spent 65% of its video budget with...

Prodigy's Usage Stats: $650M+ in Production Data across 75 Brands & 35 Ad Agencies

John Lipuma

Jun 4, 20221 min read

Prodigy's Usage Stats: $650M+ in Production Data across 75 Brands & 35 Ad Agencies

Prodigy, the cloud-based production data storytelling platform, publishes its live usage statistics on its website and has reached...

Prodigy innovates first-ever SaaMS (Software as a Managed Service) Production Data AI Platform

John Lipuma

Apr 21, 20222 min read

Prodigy innovates first-ever SaaMS (Software as a Managed Service) Production Data AI Platform

You've heard of SaaS (Software as a Service) for project management, workflow and digital asset management; but this is the first you've...

PostAdsGroup consolidates its production consultancy and AI data platform business unit into Prodigy

John Lipuma

Mar 27, 20222 min read

PostAdsGroup consolidates its production consultancy and AI data platform business unit into Prodigy

PostAds Group, the privately held parent company of Prodigy, has consolidated its production consultancy and data platform business units...

Prodigy's Seamless Integrations: Box, Tableau & Ad-ID automate workflow to unleash production data

John Lipuma

Mar 24, 20222 min read

Prodigy's Seamless Integrations: Box, Tableau & Ad-ID automate workflow to unleash production data

Prodigy, the cloud-based production data storytelling SaaMS platform with AI technology, enhances marketer workflow automation via its...